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confusingly similar

adj. in the law of trademarks, when a trademark, logo or business name is so close to that of a pre-existing trademark, logo or name that the public might misidentify the new one with the old trademark, logo or name. Such confusion may not be found if the products or businesses are clearly not in the actual or potential product markets or geographic area of the other.

See also: trademark 

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The People's Law Dictionary by Gerald and Kathleen Hill Publisher Fine Communications